South Africa’s poultry industry has the potential to become a global exporting powerhouse, but a lack of government support is hampering this. A 2025 study by the Wageningen University in the Netherlands found South Africa to have the 2nd most globally competitive poultry market behind Brazil. The country is now able to produce chicken cheaper and more efficiently than the United States, and has been more cost competitive than the European Union for the past 13 years.

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